Relevance – Prospect researchers shall seek and record only information that is relevant to the fundraising effort of the institutions that employ them.  

Honesty – Prospect researchers shall be truthful with regard to their identity, purpose and the identity of their institution during the course of their work.

Confidentiality – Confidential information pertaining to donors or prospective donors shall be scrupulously protected so that the relationship of trust between donor and donee and the integrity of the prospect research professional is upheld.

Accuracy – Prospect researchers shall record all data accurately. Such information must be verifiable or attributable to its source.

Last Updated on June 21, 2019