2.3.3 Sponsorship Revenue

Sponsorships are monies received from companies and/or individuals that are intended to offset the cost of an event or related activity.  There are three different types.  Each type is defined by what the company/individual is receiving in return for the payment.

  1. Charitable gift contribution with no other income included
    1. Donor received no tangible benefits
    1. Name and logo recognition is not a tangible benefit
    1. Use the Gift Transmittal Form
    1. If related to an event, please also attach an approved Event Approval Form
  2. Charitable gift contribution combined with other income
    1. Donor received a tangible benefit
      1. Tickets to the event (assuming admission is not free)
      1. T-shirts (assuming they are sold and not given away)
      1. Anything else regular attendees must pay for
    1. Gift amount is the total amount minus the value of the tangible benefit
    1. Use the Gift Transmittal Form and separate out the gift and other income amounts
    1. If related to an event, please also attach an approved Event Approval Form
  3. Other Income payment with no gift portion included
    1. Donor received a tangible benefit
    1. The benefit value is greater than or equal to the payment received
    1. Use the Other Income Transmittal Form
    1. If related to an event, please also attach an approved Event Approval Form

PLEASE NOTE:  When tickets are given to sponsors, it is the value of tickets available to them not the value of tickets used that determines the amount of the tangible benefit.  If the sponsor would like to receive full gift credit for the amount they give, they need to decline the tickets at the time the gift is given.  Any solicitations for sponsorships should list the sponsorship level and the value of all the tangible benefits received for that particular level.  The sponsor should then have the opportunity to decline some or all benefits.

The UGA Foundation can accept revenue from business related events sponsored by UGA units/departments for donor or alumni activities.  The expenses for the event must be paid solely from the foundation.

Academic or professional development event revenue should go to UGA.  If any expenses are paid with UGA funds, the event revenue should be deposited at UGA.

Please read the Event Approval Policy.

Last Updated on June 21, 2019